A review of what CUS wants social media to support, what content should be prioritised, and how we can show more of the real work happening behind the business.
The current content has created a trusted and recognisable presence for CUS. This review is a chance to make sure the content for the rest of 2026 reflects the wider business goals, and focuses on the customers and order types you want more of.
CUS already has a lot going for it online. The next stage is about pointing that same consistency at the parts of the business that aren't coming through yet.
The feed currently shows what CUS sells more clearly than it shows:
CUS already has strong foundations to build content from, and none of it needs to be invented.
Before we settle on a direction, here's what we want to talk through together:
We also want to check:
The next stage of content should focus more on the three things that build trust fastest: what CUS actually delivers, who's behind it, and proof that it works.
Show who the order was for, what they needed, what CUS supplied and the finished result.
✦Introduce the team, the knowledge and the history behind CUS.
✦Use client photos, completed work and genuine Google reviews to build trust.
✦Products will still be featured, but wherever possible they should be connected to a real client, order or practical need.